To us, the key to sustainability is smart design that considers the full lifecycle of a product. At Sustainable Fashion this consideration extends from the point of design and continues even after shipping.
With the largest environmental impact of a garment being in how it is laundered, all pieces are designed to be easy care. A cold water handwash or gentle machine wash with an eco-friendly detergent will suit most garments at Sustainable Fashion, and none are dryclean only. While special consideration to the type of fabric is needed when drying and ironing, for most machine washable items just use a low spin speed and simply air-dry on a suitable hanger straight away. This will often reduce the need for any ironing at all!
Design, sampling, prewashing & quality control is all completed at our home studio. Prewashing uses harvested rainwater & makes our garments nicer in many ways; it reduces shrinkage, removes excess dyes, as well as helping settle the fibres into the general shape of the garment. Your new garments are ready to wear and immediately enjoyed.
Our modern aesthetic means garments are made with longevity in mind. Along with high quality construction and fabrics, it also involves careful consideration to how each design will match previous as well as current collections. Layering is made easy through each new season with your existing pieces because of this considered design process.
ETHICAL – NATURAL - LOCAL
Our clothing and accessories are all made locally in Australia, so produced ethically under Fair Work laws that preserve the highest standards and wages around much of the world. By harnessing an appreciation for local manufacturing and paying fair wages, it also minimises the footprint of our clothing. All production for Rant and Bestowed takes place within 30 km of our home studio and no plastic packaging is used to transport our clothing.
All garments are made using natural fibres, featuring certified organic cotton, sustainable bamboo jersey and ethical merino wool, all of which are milled locally in Australia also. Natural fibres feel much nicer against your skin, allowing it to breathe and sourced from renewable sources.
While always working to reduce it, we acknowledge the impact we still have on our planet, so make ongoing contributions to local charities. 5% of sales are donated to charities working to protect Australia's unique environment, and current organisations we support include the Rainforest Rescue, Australian Marine Conservation Society, Bangarra Dance Theatre & Wildlife Queensland. Additionally our home studio is approximately 90% powered by our recently installed solar system & the balance sourced from GreenPower, an Australian Government initiative to increase renewable energy use.
THE PEOPLE BEHIND SUSTAINABLE FASHION
Sustainable Fashion is run and owned by Sarah Garrett-Hodoniczky and Jason Hodoniczky, partners sharing a belief in businesses that treat people, planet and profit equally. Based in Brisbane, Australia they bring their own unique approach, with backgrounds in the arts and science.
Working from their home studio, Sarah & Jason started their first ethical fashion label, Rant Clothing in 2003. Determined to support local manufacturing in a competitive globalised market, Rant began as a small range of wraps and belts using upcycled fabrics that Sarah sewed herself. Small clothing ranges were released, with a focus on natural fibres and quality garments designed for the ultimate in comfort and performance, all of which remain core to the label today.
Building on their experience in the rapidly changing fashion industry, a new label was launched by Sarah and Jason in 2011. Bestowed extends their eco-credentials futher, being a vegan friendly label produced using pure organic cottons. The perfect light and breathable garments in a tropical climate and the ultimate in slow fashion.
Sustainable Fashion was launched at the end of 2012 as an online store to showcase their 2 labels and a range of accessories all selected to be ethical, natural and local. After launching in December 2012, Sustainable Fashion has already extended its range to include Australian made socks, bags and aprons.